Legal practice management | Law Firm Profit | Small Law Firms

Last month we ran a Linked In legal practice management survey asking the principals of small law firms ( in this survey a small law firm as a firm with 4 partners or less) what annual law firm profit they would be satisfied with, on a per principal basis.

The results are now in.

graph

We had 132 responses and as you can see from the graph, the most popular answer was an income of between $200,000 and $250,000

This figure seems low and let me explain why.

Last month I spoke in Canberra at a legal practice management conference targeted at small law firms. During my presentation I asked the question ” In Canberra, what do you think is an appropriate salary for a non equity principal?”. In other words what salary should they be paid.

The consensus view was that a salary of at least $200,000 would be needed.

Now this is Canberra, which is a city of 250,000 people. It is not Sydney or Melbourne, where one might expect salary expectations to be even higher.

The conclusion then must be, that the income expectations of principals in small law firms is very low. Indeed if we took an average of the most popular income range in the survey, it would be $225,000, which is little more than what was considered a reasonable salary in the Canberra market.

One of the reasons then for the low level of law firm profit in small law firms appears to be the low level of income expectation for many principals.

One of the keys to lifting profitability in a small law firm is to lift the level of expectation of the profits that you would like to earn. The minute you do that, your whole approach will change.

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